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Our ethos guides everything we create from

research to content and activities.


We believe in helping parents create and develop a solid parenting foundation so they can adjust their style and methods to resolve issues on their own terms.


There are some fundamentals that can help parents to better understand their children, such as the science behind how our brains and bodies work.


We focus on creating strong connections over age-appropriate milestones.  


A strong relationship with a parent heavily influences how children utilize the potential in their own life, manage their own future relationships and how they interact with the world.


Our children's behavior is often a mirror of our own behavior. To understand our children, we should start by examining ourselves with curiosity and understanding.


Our children are not intended to be miniature versions of ourselves, but to be their own unique selves--different than us, but with their own voices.


Continuous learning about the differences both between and within age groups and individuals is critical for us to understand and best meet our children's needs.

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